November 22, 2024 – Ensenada, Baja California – OBOR Tires is thrilled to announce the official release of our all-new 35x10R15 TRICERA, a high-performance racing competition desert UTV tire, debuting at the iconic SCORE International Baja 1000. The TRICERA’s design is specifically engineered for the unique demands of desert racing, offering racers unprecedented traction, durability, and handling to conquer even the toughest desert terrain.

The SCORE Baja 1000, a premier off-road racing event known for its challenging terrain and extreme conditions, serves as the ultimate proving ground for OBOR’s latest innovation. The 35x10R15 TRICERA has been rigorously tested to ensure superior performance in high-speed desert racing, with feedback from top racers and industry experts helping shape its design. From sandy dunes to rocky paths, the TRICERA delivers exceptional stability, control, and resilience.
“We are incredibly excited to introduce the TRICERA tire to the racing community at one of the most demanding off-road competitions in the world,” said OBOR Tires Marketing Manager, Bruce Nyland, “Our team has worked tirelessly to ensure this tire meets the high standards that professional racers and enthusiasts expect, and the Baja 1000 is the perfect stage to showcase its capabilities.”
Key features of the OBOR TRICERA 35x10R15 include:
- Unmatched Traction: With a cutting-edge tread pattern, the TRICERA maximizes grip on both loose sand and solid rock.
- Enhanced Durability: Designed to withstand the wear and tear of high-speed desert racing, the TRICERA incorporates reinforced sidewalls for added strength and puncture resistance.
- Optimized for UTVs: Built specifically for competition UTVs, the tire’s unique construction and balanced performance characteristics deliver superior handling and stability.
- Lightweight Performance: Engineered for efficiency, the TRICERA offers reduced rolling resistance without compromising durability or traction.

OBOR Tires invites fans, racers, and industry professionals to witness the TRICERA in action at the SCORE International Series in 2025. Additional details on the TRICERA are available on our OBOR Tires website, including product specifications and purchasing information.
About OBOR Tires
OBOR Tires is a leading manufacturer of high-performance tires dedicated to delivering innovation, quality, and durability for racers and enthusiasts. With a focus on off-road and racing applications, OBOR Tires designs products that meet the demands of extreme sports and high-adrenaline environments, helping racers perform at their best.
For more information, contact:
Bruce Nyland
Marketing Manager
OBOR Tires
Brucenyland@obor-tires.com